Business

Is the Customer Always Right? – A Bitter Experience…

A client in Colima, a small city in Mexico, with whom we are working to develop a complete and integrated business online presence, introduced me to a locally recognized consultant to talk about what are doing and see if he was interested in taking his practice online. After several hours of him talking about the philosophy of his courses and what he was doing he asked me to attend one of his courses so I could better understand it and then develop a project for him to which I gladly...

YouTube To Expand Staff by 30%

YouTube expects to have its biggest hiring year in 2011, with plans to grow its staff by 30%. The Google-owned video site has dozens of open positions in all areas — although an especially high number in advertising sales and customer support — and all around the world. A great number of the positions are based in YouTube’s headquarters in San Bruno, California, just outside San Francisco.

American Cancer Society Benefits From Bieber Fever [VIDEO]

The American Cancer Society has embraced a winning formula for disseminating its message via social media: tying in with celebrity birthdays. Since such birthdays often pop up as trending topics on Twitter and Google, the organization has found a way to guarantee lots of hits and discussion

4 Facebook E-Commerce Tips for Brands

Jason Taylor is the vice president of Platform Strategy at Usablenet , a global technology leader in multichannel customer engagement. The company works with 25% of Fortune 1000 clients including Estée Lauder, Hilton, Delta, Victoria’s Secret and others.

Can you become an Entrepreneur?

Many books and articles that talk about what it takes to be an Entrepreneur begin with a big list of self-examination questions like: Are you a self-starter? Can you deal with rejection after rejection? How well do you get along with others? Is your drive strong enough? Are you good at making decisions? Can you face working long hours? How well do you plan and organize? Do you have what it takes to manage a customer? And the list goes on and on. It would seem that being an...

4 Steps for Starting your Business

There are many organizations, institutions, books and articles that talk about how to start your own business. The topics regarding this matter seem infinite. Some people say that the first thing to do is write a business plan others to look for investors and it seems that everyone has a different way to do it. After going through an extensive list of books, articles, conferences, workshops, and more important after experiencing that process several times, I’ve found that there are “4 Must...